[ Case study ]

Humana Travel: $57,600 a year was leaking. Here's where.

$57,600/yr

in missed bookings found

Before and after split of the Humana Travel homepage.

The business

Family travel agency with strong repeat clients — invisible to new ones.

What we found

Not present in any AI answer for 30 real customer questions. Website said almost nothing AI could repeat. Inquiry follow-up averaged days, not minutes. Total found: $57,600/year.

The plan

AI-ready rebuild, inquiry auto-response, review engine.

Before / after imagery — coming with the case write-up.

The report showed us money we didn't know we were losing.

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