Three niches. Zero fabricated case studies.
Most agency "case studies" pages you read this morning were written by someone who has never run those campaigns. We took the harder path: TNova Labs is founder-led, started this year, ramping clients in Northeast Ohio first. As we close engagements this page fills up with verified outcomes — every metric tied to the client's own CRM and GA4. Until then, here's exactly where we go deep, in priority order.
We could have written three anonymised cases that look real. We didn't.
The shortcut on most agency sites is to invent a "HVAC client in Austin" with a 47% improvement, no way to verify. It scales — and it poisons trust the moment a prospect realises. Our position: name where we're strong, name where we're still learning, and let the first three real engagements write the rest of this page.
Where we go deep, in priority order.
- TIER 1Accepting new clients
Home services · HVAC + plumbing
Northeast Ohio first, then Sun Belt metros
- Retainer
- $2,500 – $4,900 / mo
- Founding
- $1,500 / mo · founding rate · first 3 clients
- Ad spend
- $4,000 – $15,000 / mo (managed)
→ First case study expected Q3 2026
What we ship
- 01Yelp Ads + Nextdoor + Google LSA stack — the three channels most agencies skip
- 02Twilio missed-call-text-back wired to your dispatcher (under 60s reply)
- 03ServiceTitan / Jobber / Housecall Pro integration
- 04Owner-friendly weekly dashboard in dollars and ticket counts
- 05Review-velocity SMS automation for Google + Yelp
- 06Seasonal pacing rules (Feb / Aug shoulders, peak summer scale-up)
Tools we deploy
- Google LSA
- Yelp Ads
- Nextdoor
- ServiceTitan
- Twilio
- Make
- HubSpot / Pipedrive
- CallRail
- TIER 2Waitlist · opens month 2 – 3
Auto service · independent shops
Owner-operated repair + multi-bay shops, $750k – $5M revenue
- Retainer
- $2,500 – $4,000 / mo
- Ad spend
- $3,000 – $10,000 / mo (managed)
→ Opens after Tier-1 reaches $3–5k MRR
What we ship
- 01Yelp Ads + Waze + Google LSA (auto eligible markets)
- 02SMS reactivation flows for lapsed customers (90 / 180 / 365 day)
- 03Google Business Profile weekly operator work — photos, Q&A, response velocity
- 04Tracked phone numbers + intake scoring via CallRail
- 05Pacing rebalance toward high-AOV jobs (transmissions, brake jobs vs. oil change)
Tools we deploy
- Yelp Ads
- Waze Ads
- Google LSA
- GBP
- CallRail
- Twilio SMS
- Make
- TIER 3Waitlist · opens month 3 – 4
Med-spa · brand-side only
Owner-operated practices, $2M – $15M revenue
- Retainer
- $5,000 – $8,000 / mo
- Ad spend
- $8,000 – $25,000 / mo (managed)
→ Opens after 2 home-services case studies on file
What we ship
- 01Meta + Instagram performance media for brand-side acquisition
- 02Yelp + RealSelf weekly operator work — bid stratification per treatment
- 03Fresh UGC creative variants weekly (8–15 per campaign)
- 04FDA-adjacent ad-copy pre-flight on every creative
- 05Brand-list email/SMS lifecycle in Klaviyo (no PHI)
- 06Treatment-page landing builds — booking handoff to your PMS, never store PHI
Tools we deploy
- Meta Ads
- Yelp Ads
- RealSelf
- TikTok
- Klaviyo
- GBP
- CallRail
First 3 home-services clients. Real terms, in writing.
Standard rate
$2,500 / mo
Launchpad sprint · 1 paid channel · 1 conversion landing page · CRM hookup
- · 90-day pilot, exit any time after month 3
- · You own all accounts and data, day one
- · No setup fees, no hidden ad-spend kicker
Founding rate
$1,500 / mo
First 3 home-services clients · months 1–3 · standard rate from month 4
- · 6-month contract at the standard $2,500 rate, with first 3 months billed at the founding $1,500 discount
- · Exit clause opens at month 3 — leave free if not satisfied with the founding period
- · You become a published case study (anonymised on request) — earn the social proof together
Why structured this way? A flat $1,500 rate forever attracts price-shoppers and prevents us from raising clients later. The founding period gives you a real discount, gives us a real chance to earn the standard rate, and exits both of us cleanly if month 3 didn't deliver.
What your first 90 days with us looks like.
No gantt-chart theatre. Four real milestones, plain English. The same cadence runs across all three flagship niches.
- 01 · phase
Week 1 · onboarding
Access grants (read-only at first), 8-page Lead-Leak Audit, account historicals review, written 90-day plan in your inbox.
- 02 · phase
Week 2 – 3 · stack live
Yelp / Nextdoor / LSA configured, missed-call-text-back wired, dashboard built. First ad cohorts live with daily check cadence.
- 03 · phase
Week 4 – 8 · pattern emerges
Daily optimisation, weekly written report, first booked-jobs report in dollars. We kill what's losing, double on what's winning.
- 04 · phase
Week 8 – 12 · review + scale
30-minute monthly strategy session. Quarterly cadence locks in. Founding-rate clients exit-clause window opens at month 3.
The next step · 8-page action report · 24 hours · free
Find the leak. Plug it before you spend another dollar.
Send us your URL. Within 24 hours we email an 8-page action report: the 3 biggest gaps in your Google Business Profile, 5 keywords your local competitors outrank you on, your speed-to-lead score, and 3 specific moves that typically lift inbound 20–40% in 30 days. Yours to keep — fix it with us, your team, or anyone else.
Delivered
≤24 h
Output
8-pg PDF
Cost
Free