Marketing for HVAC, roofing & remodel built by people who actually run Yelp Ads.

For owner-operated HVAC and roofing companies in the $1M–$10M range, expect $2,500–$6,000/mo retainer + $4k–$20k/mo ad spend. Our Engine tier ($4,900/mo) covers the full stack — Google LSA, Yelp, Nextdoor, missed-call-text-back, owner dashboard. Below $4k/mo total marketing investment, paid acquisition rarely outperforms organic + referrals.

Replace shared-lead spend with three owned channels: (1) Google Local Services Ads — pay-per-lead, only your name shows; (2) Yelp Ads — most contractors skip Yelp because it's hands-on, which is exactly why it works for the ones who don't; (3) Nextdoor — neighborhood-targeted, great for residential trades. Add Twilio missed-call-text-back so you stop losing the lead in the 12 minutes between truck rolls.

Healthy benchmarks for owner-operated trades: HVAC service call $40–$120, HVAC install $180–$400, roofing residential $250–$500, plumbing service $35–$110, pool service $45–$140. If you're paying more than 2× these on shared-lead platforms, switching to Google LSA + Yelp + Nextdoor typically cuts cost-per-booked-job 30–50% in 90 days.

Yes — if you're willing to do the operator work or hire someone who will. Yelp rewards weekly hands-on management: bid stratification by service, negative-keyword sweeps, photo updates, review velocity. Most agencies skip it because it doesn't scale via automation. We run it weekly because for trades it converts at 2–3× Google Search CPC in dense metros.

Google LSA (Local Services Ads) typically pays back in 30–60 days for a properly verified profile. Verification (license, insurance, background check) takes 7–14 days. After that, leads are pay-per-lead, not pay-per-click — a $35–$80 cost-per-lead vs. $80–$300 click costs on regular Google Search for the same query. Crucial: dispute every junk lead within 72 hours to keep your effective CPL low.

No. We build to whatever dispatch software you already run — ServiceTitan, Housecall Pro, Jobber, FieldEdge, or even a clean spreadsheet + Pipedrive. The non-negotiable is that inbound leads (form, call, IG DM) flow into one place where dispatch can see them. We wire the integrations through Make.com or Zapier — no rip-and-replace.

For dispatch-heavy operations: ServiceTitan (large), Housecall Pro (mid), Jobber (small) — these handle scheduling, invoicing, and customer history together. For sales-pipeline-heavy work (commercial roofing, solar, remodel), pair the dispatch tool with HubSpot or Pipedrive for deal tracking. Pick on team adoption, not feature lists — the best CRM is the one your dispatchers will actually update.

Three numbers, weekly: (1) cost per booked job (ad spend + retainer ÷ jobs booked); (2) revenue per lead (revenue ÷ leads from that source); (3) lead-to-booked rate (booked ÷ leads). Track them by source — Google LSA vs. Yelp vs. Nextdoor vs. organic — and shift budget every Monday. Avoid vanity metrics like impressions, CTR, or cost-per-click — they don't pay your crews.