Creative direction studies. AI-personalised editorial, for campaign testing.
A working library of concept campaigns by Anastasiia Tsubanova — AI image generation, reference compositing, and editorial styling. These are concept studies, not client claims: the same process supports ads and landing-page tests for regulated verticals such as medical aesthetics, beauty, supplements, and books.
Disclaimer · this entire library is AI-generated fictional creative exploration. Not affiliated with, endorsed by, or representative of any real brand.
Beauty
Concept campaign — beauty patches
Beauty patches concept campaign. Macro-skin framing, high-key lighting, product-on-face compositions. Internal study for AI-personalised beauty creative.
Lifestyle
Lookbook — gallery image
Look studies set inside gallery / minimal-architecture interiors. High-ceiling spaces, sculptural framing, single-subject editorial.
Beauty
Concept campaign — fragrance
Fragrance concept campaign. Bottle-on-fabric, hand-with-bottle, soft-light still life. Demonstrates AI generation for high-end beauty product photography.
Editorial fashion
Editorial — mature portraiture
Editorial study on mature-subject portraiture. Tests AI generation fidelity across age ranges and skin-detail rendering — relevant to skincare and wellness brand briefs.
Lifestyle
Lifestyle — FTT series
Lifestyle vignettes — cafe, sidewalk, casual interior. Used as tonal reference for boutique e-commerce and small-format retail creative.
Editorial fashion
Concept project — YG series
Personal concept series exploring youth-coded styling, pastel palette, and graphic posing. Internal R&D for direct-response creative variants.
Editorial fashion
Editorial — feminine portraiture
Long-form editorial set focused on portraiture. Mixed lighting setups, varied wardrobe, consistent character continuity across frames.
Jewellery
Concept campaign — jewellery
AI-generated jewellery concept campaign. Macro framing, hand-and-product compositions, controlled bokeh. Demonstrates fine-detail render quality for accessory verticals.
Editorial fashion
Editorial — duo composition
Two-subject editorial study. Symmetrical staging, mirrored gaze direction, contrast styling. Tests AI multi-subject coherence at editorial fidelity.
Editorial fashion
Editorial — dress study II
Continuation of dress editorial work — shifts to outdoor light, motion-frozen poses, and warmer palette. Same generation pipeline, different brief constraints.
Editorial fashion
Editorial — dress study I
Editorial fashion study exploring silhouette, drape, and texture rendering with AI image generation. Reference compositing applied for tonal control and shadow consistency.
Accessories
Concept campaign — bags
AI-generated concept campaign for bag editorial. Studio-light compositions, neutral palette, single-subject framing. Demonstrates AI image gen + reference compositing for accessories briefs.
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