Paid ads, social, UGC scripts, Yelp + RealSelf account work, and brand-list lifecycle. Built for owner-operated practices doing $2M–$15M who want to fill the funnel — not hand off patient data.
Scope · what we do, what we don't
We handle marketing — ads, creative, social, brand-list email, Yelp + RealSelf, GBP. Patient data (PHI) stays in your PMS(Symplast, Aesthetic Record, Boulevard, etc.). We don't touch it. If you need a HIPAA-compliant marketing partner that handles PHI directly, we'll refer you to a specialist.
Vertical fit
We've shipped FDA-adjacent claim copy across hundreds of ads. We know which words trigger Meta rejection, which trigger Google healthcare review, and which slip through unnoticed but invite trouble later.
Yelp Ads + organic ranking is a hands-on operator skill. We run it weekly with negative-keyword sweeps, bid stratification by treatment, and review-velocity automation.
Anastasiia develops fresh hooks, scripts, and visual directions each week, then reviews them against campaign results. Beauty + aesthetics is where that process is strongest.
We run targeted introductions on Meta + IG + Yelp the moment a new provider joins, plus an email/SMS announcement to your existing list. Empty calendars are a marketing problem, not a hiring problem.
We know which claims you can and can't make in beauty/aesthetics ads. Approved copy ships daily. Anastasiia owns this.
Hooks, scripts, voiceover, and edit notes for weekly testing. Winners inform the next batch.
Bid stratification by treatment, negative-keyword sweeps, sentiment monitoring. Where most generic agencies skip the channel entirely.
Per service — Botox, filler, GLP-1, laser, body contouring, hair restoration. Booking form passes the lead to your PMS; we never store patient data.
Klaviyo email/SMS for your marketing list — promotions, education, reactivation. Patient-record handling stays with your PMS.
Don't see yours? Email a founder — we read every one.
No — and that's the boundary. We handle marketing only: ads, creative, social, brand-list email/SMS, Yelp + RealSelf, Google Business Profile. Patient data (PHI) stays in your PMS — Symplast, Aesthetic Record, Boulevard, Mangomint, etc. — and never enters our systems. If you need a HIPAA-compliant marketing partner that handles PHI directly (intake forms with medical questions, post-treatment follow-ups, EHR integration), we'll refer you to a specialist instead of pretending we can do it.
Owner-operated med-spas doing $2M–$15M typically run $3,000–$8,000/mo retainer + $5k–$20k/mo ad spend. Single-location injectors at the lower end, multi-location aesthetics + body-contouring practices at the higher end. The sweet spot is roughly 8–12% of practice revenue invested in marketing — below 5% and growth stalls, above 15% and you're likely scaling acquisition faster than your provider capacity can absorb.
Yes, on the brand-marketing side, with strict copy compliance. GLP-1 advertising on Meta and Google is heavily restricted — generic before/after, weight-loss claim language, and certain medication names will get rejected or the account flagged. We run compliant landing pages focused on consultation booking (not prescription promises), educational content, and provider authority. Patient-record handling and prescription workflows stay with your medical team / PMS.
Both require weekly hands-on operator work. Yelp: bid stratification per treatment (Botox vs. filler vs. body contouring vs. laser), negative-keyword sweeps, photo updates, response-velocity on inbound messages. RealSelf: profile completeness, before/after gallery curation (with proper consent), Q&A monitoring, sentiment tracking. Most generic agencies skip both because they don't scale via automation — Anastasiia owns these channels weekly because for med-spas they convert better than Meta in many metros.
We build a weekly batch of hooks, scripts, voiceover notes, and edit directions. The output looks native to Meta and TikTok because polished agency video usually underperforms there. Critical for aesthetics: every claim is pre-flighted against FDA-adjacent ad rules (no "cure", no medication brand names without disclaimers, no overstated before/after).
For dedicated aesthetics PMS: Symplast (full-featured, mid–large), Aesthetic Record (mid), Boulevard (small–mid, design-forward), Mangomint (small, modern UX). For pure CRM/sales-pipeline tracking on the marketing-list side: HubSpot or Klaviyo for email/SMS lifecycle. Pick the PMS first based on clinical workflow and provider adoption — then we wire marketing-list segments out via Klaviyo for promotions and reactivation, with PHI staying inside the PMS.
Healthy benchmarks for owner-operated aesthetics: Botox/filler initial consult $25–$70 cost-per-book, body contouring $80–$220, hair restoration $60–$180, GLP-1 weight-loss consult $40–$120. Single-location injector practices on the lower end, multi-location body-contouring with higher AOV at the higher end. A booked consult that no-shows still costs you — track show-rate weekly and use SMS reminder automation to keep it above 75%.
Paid channels (Meta, Google, Yelp, RealSelf) typically pay back in 45–90 days for established practices with proven AOV and good provider show-rate. Brand-list lifecycle (email/SMS reactivation) pays back in 14–30 days because you already own the list. SEO + GBP work takes 4–8 months for organic ranking on local treatment queries. We model this for you in the audit and won't recommend a channel that won't pay back inside the engagement window.
The next step · 8-page action report · 24 hours · free
Send us your URL. Within 24 hours we email an 8-page action report: the 3 biggest gaps in your Google Business Profile, 5 keywords your local competitors outrank you on, your speed-to-lead score, and 3 specific moves that typically lift inbound 20–40% in 30 days. Yours to keep — fix it with us, your team, or anyone else.
Delivered
≤24 h
Output
8-pg PDF
Cost
Free