Marketing for personal-injury & immigration law firms in in Houston.
Houston PI is one of the highest-volume legal markets in the US (population + traffic incident density). Bilingual ES is critical — 37% Hispanic metro — and CPC frequently exceeds $200 on premier accident keywords.
Houston market · legal
- Cost per signed case$220–$480 per signed case
- Settlement value$22k–$58k case settlement value
- Market size~4,200 PI firms in greater Houston
- Metro population7.5M
Houston-specific operator notes.
ServiceTitan-style enterprise CRMs (Litify, Filevine) common for mid-large firms; Lawmatics + Practice Panther for boutiques. CallRail call-tracking + scoring layered onto whichever CRM the firm uses.
Three questions Houston firms ask first.
Don't see yours? Email a founder — we read every one.
Yes — Rule 7.04 covers advertising, Rule 7.05 covers solicitation. We pre-flight every ad and disclaimer block. Texas is stricter on testimonials than most states.
Estimated 25–35% of qualified PI intake in Houston comes via Spanish-first contact. ES-only funnels typically have 15% lower CPC than EN equivalents and similar close rates.
Yes if you handle trucking cases. CPC is 2–3× higher but settlement values are 5–10× higher. We build separate keyword set + landing page + intake script for trucking.
The next step · 8-page action report · 24 hours · free
Find the leak. Plug it before you spend another dollar.
Send us your URL. Within 24 hours we email an 8-page action report: the 3 biggest gaps in your Google Business Profile, 5 keywords your local competitors outrank you on, your speed-to-lead score, and 3 specific moves that typically lift inbound 20–40% in 30 days. Yours to keep — fix it with us, your team, or anyone else.
Delivered
≤24 h
Output
8-pg PDF
Cost
Free