How fast does your business answer inbound? Get a free benchmark.
We submit a test inbound to your forms, phone, and DMs — then time the first response. The score lands in your inbox within 48 hours with your benchmark vs vertical median and top-quartile operators, plus three specific recommendations to improve.
Most SMBs respond in 8–47 minutes. Top operators answer in under 60 seconds. The difference between those two outcomes is roughly 60% of qualified inbound.
Industry response-time medians.
Source: CallRail, HubSpot, InsideSales 2024–2025 reports + TNova operator data. Median = the typical SMB. Top quartile = what disciplined operators hit. Target = the speed where conversion lift plateaus.
| Vertical | Target | Median | Top quartile |
|---|---|---|---|
| Home services (HVAC, roofing) | <60 sec | 8 min | <30 sec |
| Personal injury law firm | <20 sec | 11 min | <60 sec |
| Family / immigration law | <2 min | 47 min | <5 min |
| Med-spa / aesthetics | <5 min | 1.4 hours | <15 min |
| E-commerce DTC SMB | <5 min (live chat) | auto only | <2 min |
| Real estate (agents) | <60 sec | 23 min | <3 min |
01
Submit your URL
Paste your business URL + email below. We auto-detect your forms, phone numbers, and any public IG/FB Messenger pages.
02
We run the timing test
Within 48h we submit a test inbound on each channel and time the first response — both automated and human.
03
Score + 3 fixes by email
0-100 per channel + benchmark + three specific improvement moves ranked by likely lift. Yours to keep.
Submit your URL.
We respond within 48 hours with your score, benchmark, and three improvement recommendations.
By submitting you agree to our privacy policy. We'll only contact you about the score and one follow-up to confirm receipt.
Six questions about lead-response time.
What is speed-to-lead?
The time between an inbound lead arriving (form, missed call, IG/FB DM, email) and a human (or automated first-response) answering. It's the single highest-leverage lever in SMB marketing — slow response loses 60%+ of qualified inbound leads, regardless of how good the ad spend was upstream.
Why does speed-to-lead matter so much?
Industry research (HBR, Lead Connect, InsideSales) consistently shows a lead contacted within 60 seconds of submission converts 391% more often than one contacted after 24 hours. After 5 minutes the close rate collapses by 80%. Most SMBs respond in 8-47 minutes.
How does the score work?
We submit a test inbound (web form, sometimes a call) to your business and time the first response. The score is 0-100 — 100 = sub-60-second response, 0 = no response within 24 hours. We benchmark against your vertical median and top quartile.
How do I improve my score after seeing it?
Three highest-impact moves: (1) Twilio missed-call-text-back wired to your dispatcher or intake staff — gets you to <30 seconds for missed calls. (2) Web form → CRM auto-text within 60 seconds confirming receipt + setting expectations. (3) IG/FB DM autoresponder for first reply during off-hours. We can wire all three in 2-3 weeks.
What benchmark data do you use?
Median + top quartile by vertical from CallRail / HubSpot / InsideSales 2024-2025 reports plus our own operator data across 15+ active SMB engagements. We normalise for business hours vs after-hours.
Is this really free?
Yes. No card, no subscription. The score + benchmark report comes back to you within 48 hours by email. About 1 in 5 firms who run the test ask us to fix the gap; the rest take the report and DIY. Both fine with us.
The next step · 8-page action report · 24 hours · free
Find the leak. Plug it before you spend another dollar.
Send us your URL. Within 24 hours we email an 8-page action report: the 3 biggest gaps in your Google Business Profile, 5 keywords your local competitors outrank you on, your speed-to-lead score, and 3 specific moves that typically lift inbound 20–40% in 30 days. Yours to keep — fix it with us, your team, or anyone else.
Delivered
≤24 h
Output
8-pg PDF
Cost
Free