Marketing for HVAC, roofing & remodel contractors in in Austin.
Austin's HVAC market is brutal in summer — peak demand from May through September, then a 60-day shoulder where every contractor undercuts on tune-ups. Yelp & Google LSA bid prices double during peak; most agencies just let your spend ride.
Austin market · home services
- Cost per lead$48–$78
- Avg ticket$9,200 install · $345 service call
- Market size~1,900 contractors metro-wide
- Metro population2.4M
Austin-specific operator notes.
Austin trades skew ServiceTitan-heavy (mid-size operators) with a long tail of Jobber for owner-crews. We wire LSA + Yelp + Nextdoor into whichever you run, plus Twilio missed-call-text-back for the install hours when nobody's at the desk.
Three questions Austin operators ask first.
Don't see yours? Email a founder — we read every one.
Yes — but bid stratification matters more here than in slower metros. We bid heavy on 'AC repair' and 'emergency HVAC' during 90°F+ days, throttle on 'tune-up' searches when CPL spikes past $90.
Pre-built seasonal pacing rules in Google Ads + LSA. Budget shifts ~40% higher Mar–Sep, then redirects to maintenance offers Oct–Feb. We adjust two weeks before each transition, not after.
Yes. Lead capture → ServiceTitan API via Make.com automation. Inbound form/call/DM routes to dispatch with first-response SMS in under 60 seconds.
The next step · 8-page action report · 24 hours · free
Find the leak. Plug it before you spend another dollar.
Send us your URL. Within 24 hours we email an 8-page action report: the 3 biggest gaps in your Google Business Profile, 5 keywords your local competitors outrank you on, your speed-to-lead score, and 3 specific moves that typically lift inbound 20–40% in 30 days. Yours to keep — fix it with us, your team, or anyone else.
Delivered
≤24 h
Output
8-pg PDF
Cost
Free