Marketing for HVAC, roofing & remodel contractors in in Houston.
Houston's market is split across 9 sub-metros (Sugar Land, The Woodlands, Pearland, Katy, etc.) — running a single Google Ads campaign across all of them is the #1 way contractors waste 30%+ of spend on the wrong sub-market.
Houston market · home services
- Cost per lead$50–$80
- Avg ticket$10,800 install · $355 service call
- Market size~3,400 contractors metro-wide
- Metro population7.5M
Houston-specific operator notes.
Geo-targeted campaign architecture is mandatory in Houston: separate ad groups per ZIP cluster, separate landing pages where service mix differs (e.g. The Woodlands skews high-end, Katy skews mid-market). ServiceTitan + Jobber both common.
Three questions Houston operators ask first.
Don't see yours? Email a founder — we read every one.
Always split. We typically build 3–5 sub-metro campaigns per Houston account. Conversion quality lifts 25–40% within 60 days because creative + landing copy match local price expectations.
Pre-season Meta + LSA campaigns run May 1, peak Sep 1. Disaster-response landing pages stay published year-round (long-tail SEO traffic). Crew availability scheduling syncs with ServiceTitan dispatch.
Houston metro is ~37% Hispanic. ES landing pages typically pick up 15–25% of leads in roofing + general remodel verticals. We run parallel ES Meta + Google Ads with ES-fluent intake routing.
The next step · 8-page action report · 24 hours · free
Find the leak. Plug it before you spend another dollar.
Send us your URL. Within 24 hours we email an 8-page action report: the 3 biggest gaps in your Google Business Profile, 5 keywords your local competitors outrank you on, your speed-to-lead score, and 3 specific moves that typically lift inbound 20–40% in 30 days. Yours to keep — fix it with us, your team, or anyone else.
Delivered
≤24 h
Output
8-pg PDF
Cost
Free